Check OUT MY work
website + Logo
For Bahlya Yansané
We designed and created comedian Bahlya Yansané’s website and logo. The event flyers are the comedian’s own, and photography was done by Noah Berhart.
WEBSITE, COPY + SEO
for Film Label
Film Label came to us asking for copywriting and SEO help on their old site. Once we saw the bugs on the back end, though, we knew they’d be much happier with an entirely new site full of striking visuals and copy primed to sell. The new site is ranking on Google, bringing in over 100% more viewers than the old site, and loading in a fifth of the time.
PODCAST + SOCIAL ART
FOR TRIALS IN MY ERA
We designed the podcast cover for the Trials In My Era podcast by New York comedian and journalist Natalie Haytayan. We also provide ongoing weekly support for all weekly episode art.
social coaching + ghostwriting
For pioneering collective
Pioneering Collective is a membership network dedicated to helping business leaders expand their impact and influence. We worked with members to grow their personal brands on LinkedIn through profile audits, strategy, coaching, and ghostwriting.
COPY, GRAPHICS + NEWSLETTER EDITING
For LINKEDIN NEWS
McKenna led the Workforce Insights team as an editor and project manager at LinkedIn News. Workforce Insights is a weekly newsletter analyzing LinkedIn data and market research around trends in labor and work culture.
This was one of the team’s most engaging posts of the year, for which McKenna assigned the angle, collaborated with data scientists, edited the newsletter, wrote post copy, created graphics, sent over 65M notifications.
PODCAST FEATURE
For HELLO MONDAY
McKenna is featured as a guest on the popular LinkedIn podcast “Hello Monday” with host Jessi Hempel.
They cover pay transparency and what led McKenna to disclose her salary on LinkedIn (in a post that garnered over 20k views).
“America won’t be going cashless any time soon”
For fortune
This story was read hundreds of thousands of times, and was on the leaderboard for most-read stories on Fortune’s site for weeks.